[Smart]

Web Analytics: An Hour A Day

Book description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Biography
Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

http://rapidshare.com/files/96029757/SWA.rar

[Smart]

Design Accessible Web Sites: Thirty-six Keys To Creating Content For All Audiences And Platforms

It's not a one-browser web anymore. You need to reach audiences that use cell phones, PDAs, game consoles, or other "alternative" browsers, as well as users with disabilities. Legal requirements for assistive technologies as well as a wide array of new browsing experiences means you need to concentrate on semantics, alternate access paths, and progressive enhancement.

Give your audience the power to interact with your content on their own terms. It's the right thing to do, and with a $100 billion a year market for accessible content, new laws and new technologies, you can't afford to ignore accessibility.

With this book, you'll learn basic principles and techniques for developing accessible HTML, audio, video, and multimedia content. In addition, you will understand how to apply the principles you learn in this book to new technologies when they emerge.

You'll learn how to: Use best practices of accessibility to develop accessible web content Build testing into projects to improve results and reduce costs Create high quality alternative representations for your audience Add accessibility features to external media like PDF and Flash Negotiate the terrain of accessibility standards Apply principles of accessiblity to new technologies as they emerge

http://rapidshare.com/files/96028668/PDAWS.rar

[Smart]

Securing Ajax Applications: Ensuring The Safety Of The Dynamic Web

Ajax applications should be open yet secure. Far too often security is added as an afterthought. Potential flaws need to be identified and addressed right away. This book explores Ajax and web application security with an eye for dangerous gaps and offers ways that you can plug them before they become a problem. By making security part of the process from the start, you will learn how to build secure Ajax applications and discover how to respond quickly when attacks occur.

Securing Ajax Applications succinctly explains that the same back-and-forth communications that make Ajax so responsive also gives invaders new opportunities to gather data, make creative new requests of your server, and interfere with the communications between you and your customers. This book presents basic security techniques and examines vulnerabilities with JavaScript, XML, JSON, Flash, and other technologies -- vital information that will ultimately save you time and money.

Topics include:

* An overview of the evolving web platform, including APIs, feeds, web services and asynchronous messaging
* Web security basics, including common vulnerabilities, common cures, state management and session management
* How to secure web technologies, such as Ajax, JavaScript, Java applets, Active X controls, plug-ins, Flash and Flex
* How to protect your server, including front-line defense, dealing with application servers, PHP and scripting
* Vulnerabilities among web standards such as HTTP, XML, JSON, RSS, ATOM, REST, and XDOS
* How to secure web services, build secure APIs, and make open mashups secure


Securing Ajax Applications takes on the challenges created by this new generation of web development, and demonstrates why web security isn't just for administrators and back-end programmers any more. It's also for web developers who accept the responsibility that comes with using the new wonders of the Web.

About the Author
Christopher Wells has deployed security solutions for major healthcare, telecommunication, and financial industries, and is currently employed as an Information Security Consultant for a major financial institution. He is an accomplished applications security architect with over 10 years of application security experience. Christopher holds multiple security certifications including a Certified Information Security Systems Professional (CISSP), and holds a Bachelor degree from the University of Minnesota.

http://rapidshare.com/files/96028001/OSAA.rar

[Smart]

High Performance Web Sites: Essential Knowledge For Frontend Engineers

Souders presents 14 specific rules that will help cut Web site response time by 20-25 percent when users request a page. The rules presented here focus on what a Web page does, rather than require readers to redesign a Web site.

http://rapidshare.com/files/96027083/OHPWS.rar

[Smart]

Cascading Style Sheets: The Designer's Edge

CSS is finally supported by all modern web browsers, empowering Web designers to do what they've been hungering to do for years: control layout more precisely, use color more effectively, and expand typographic options beyond the frustrating limitations of the past. So where to begin? Where can you get design-focused instruction on CSS while learning the technical details?

Cascading Style Sheets: The Designer's Edge is precisely the resource you've been looking for. Written by renowned web designer Molly Holzschlag, this book begins with an in-depth look at structured markup, both XHTML and CSS. It then explains how to use CSS to achieve specific design goals involving typography, color, layout, and more. Finally, it deconstructs a series of impressive designs, showing you how the authors used CSS to maximize their efficiency and get exactly the right effect.

* Key topics you'll learn about include:
* Writing valid XHTML
* Authoring effective CSS rules
* Working with classes and IDs
* Validating your CSS
* Creating great typographical designs with CSS
* Using CSS for backgrounds, borders, and color
* Creating multiple link styles
* Using absolute positioning
* Working with relative positioning
* Positioning with float
* Creating great CSS layouts

Biography
Molly E. Holzschlag was named a "Top 25 Most Influential Women on the Web" in 1998 and has authored more than 20 web design and development books. She is a Web Standard Project board member and frequent speaker at such trade shows as Comdex, Internet World, CMP's WEB Shows, and Web Builder.

http://rapidshare.com/files/96020129/SCSSTDE.rar

[Smart]

The Semantic Web, A Guide to the Future of XML, Web Services, and Knowledge Management

"The Semantic Web is an extension of the current Web in which information is given well-defined meaning, better enabling computers and people to work in cooperation."
—Tim Berners-Lee, Scientific American, May 2001

* This authoritative guide shows how the Semantic Web works technically and how businesses can utilize it to gain a competitive advantage
* Explains what taxonomies and ontologies are as well as their importance in constructing the Semantic Web
* Companion Web site includes further updates as the framework develops and links to related sites


Biography
MICHAEL C. DACONTA is the Chief Scientist of the Advanced Programs Group at McDonald Bradley, where he serves as the Chief Architect on the DOD’s Virtual Knowledge Base Project. He is the author of numerous programming books and a columnist for JavaWorld magazine and ZDNET.com.

DR. LEO J. OBRST is an Artificial Intelligence Scientist at the MITRE Corporation, where he leads the Information Semantics team, and is a key participating member of numerous Semantic Web standards.

KEVIN T. SMITH is a Principal Software Architect at McDonald Bradley, where he serves as Chief Security Architect on the DOD’s Virtual Knowledge Base Project. He is an author of several programming books and speaks at industry conferences.

http://rapidshare.com/files/96017167/JWASTSWAGTTFOXWSAKM.rar

[Smart]

VTC - Web Design Fundamentals

http://www.megaupload.com/?d=1LTPZ82A